How our digital tool Pando helped a seed company in managing farmer profiling, sample distribution and driving sales through meticulous demo management?
This seed company is a focused hybrid Rice, Cotton, Millet, Mustard and Vegetable seed technology and a breeding company dedicated to providing superior seed solutions by harnessing technology and innovation to create value for all stakeholders in a sustainable manner. Undertaking consistent activities and their execution is critical for converting target farmers to adopt new technologies. This was one of the main challenges faced by this seed company. With the help of our digital tool Pando, we were able to bridge the gaps between them for this coveted seed company. Any innovative new technology needs appropriate thrust to disseminate and drive adoption. To achieve the goal grounding new product introductions in the market for this seed company, we built simple, yet powerful features to track and trace large volumes of commercial demos during the season. We also successfully developed modules to help the seed company with farmer classification, tracking sample distribution, managing stage wise demo operations and crop performance showcase at commercial farmer plots. With our effective extension methodology, we assisted this seed company in gaining competitive advantage.
We profiled 15 Lakh farmers for them. We successfully tracked more than 15K demos for them. We increased the ROI for this seed company by 12X with the help of Pando’s demo effectiveness.